I have done a small online research on fashion taste, preferences and purchasing behaviour. Hoping this could assist and support my ideas on the project.

The candidates of this online survey are friends, as conveniently they are the target customers I will be designing for. However, I do understand the result isn’t as reliable due to the sample but will be taken in as a reference.


Screen Shot 2017-04-20 at 13.56.30Screen Shot 2017-04-20 at 13.56.38Screen Shot 2017-04-20 at 13.56.49The result of the online survey:





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