I have done a small online research on fashion taste, preferences and purchasing behaviour. Hoping this could assist and support my ideas on the project. The candidates of this online survey are friends, as conveniently they are the target customers I will be designing for. However, I do understand the result isn't as reliable due to…Read more PRIMARY RESEARCH: ONLINE SURVEY


Both of these stores are in Notingham, so I thought to look into their official online webpage instead. From there I ananlysised their newest collection, from colours to design. Their websites are simple and stight foeward. ONLINE RESEARCH: TOP SHOP | URBAN OUTFITTERS Topshop  Ruffle details Graffic patterns Floral Pattern Loose fitting Oversized Urban Outfitters …Read more SECONDARY RESEARCH 2


The following are sketchbook pages of the secondary research on designer brands and inspired illustration from the collection.  All of the research are from the designer's newest Ready to wear Pre-fall collection 2017, I have made some notes and pointing out details and highlights of the collection. These features can be later on include and…Read more SECONDARY RESEARCH


Deconstructivism  The theory of deconstruction began in the 1970's with the work of philosopher Jacques Derrida, the belief of a piece of art would not bare with only no one single meaning. While deconstructivism questions the view of the workings in social codes, technologies, and metaphors of representation. Key Features:  Using broken or shredded forms…Read more Deconstructivism

Winter Lookbook 2016 (outfit 4)

If you are someone like me who seek comfort but still want to look on trend. Stay tuned to my Winter Lookbook, where I share my outfits and makeup to you. Enjoy! The fourth outfit is a long maxi denim skirt top with a khaki sweater and wide stripes of red and blue camel scarf,…Read more Winter Lookbook 2016 (outfit 4)